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Press Profiles

May 3, 2023

Justin Baer “lucked” into a job that would end up becoming a lifelong career. The Senior Special Writer at The Wall Street Journal was intrigued by the fast pace of news, and while he might have started out on the PR side of the equation, he eventually fell into the reporter role. Since then, Justin has worked for the leading publications in business news including Bloomberg, the Financial Times, and for the past 12 years, the outlet he always considered the “gold standard” of business journalism – The Wall Street Journal. On this episode, Justin and I discuss some of his more interesting assignments (i.e., “the Fab Fab”), how his role at the journal has grown, hiking the Appalachian Trail with his son, working in an appetizer factor (yes, that is a real thing), and of course, a whole lot more.